Be is a social media and brand strategist, endurance athlete, and lifelong community builder who helps mission-driven organizations tell stories that connect, inspire, and actually feel human.

Her work sits at the intersection of sport, wellness, culture, and storytelling. With a background spanning social strategy, creative direction, community building, yoga, and endurance sports, Be brings both strategy and lived experience to the brands and organizations she works with. She has partnered with national fitness studios, wellness brands, nonprofits, and athletes to create content and campaigns that build real connection rather than simply add more noise to the internet.

Whether she’s building a social strategy, telling an athlete’s story, growing a community, or somewhere out on a trail, Be is passionate about creating work rooted in curiosity, connection, purpose, and a lot of joy.